We Quantify the Future
World Data Lab offers forward-looking insights and forecast on consumer trends, category spending, demographic shifts, cities, and progress towards the SDGs, up to 2034.
We Quantify the Future
World Data Lab offers forward-looking insights and forecast on consumer trends, category spending, demographic shifts, cities, and progress towards the SDGs, up to 2034.
Spotlight
Our core offerings, latest projects, and thought leadership.
Impact Projects
Water Scarcity Clock
Spotlight
Our core offerings, latest projects, and thought leadership.
Impact Projects
Water Scarcity Clock
We Are On A Mission To Make Everyone Count
We leverage advanced data science methodologies to model and forecast global trends, from the macro to the most granular level. Our IP, which has been peer-reviewed and published in Nature, provides the most accurate, credible and and consistent predictions across countries and demographies.
World Data Pro
World Data Pro is our platform to access data on the future state of the population, spending power, and consumer choices.
World Data Pro
World Data Pro provides the most credible / accurate data on the future state of population, consumers, spending and category demand.
Total spending and category specific data.
Over 10,000 cities.
All age groups
All spending groups
Through to 2034
Tracking SDGs in Real Time
We measure SDGs in real-time: poverty, hunger, water scarcity, gender, and health. By combining new data sources with groundbreaking modeling methods, we help organizations make data-driven decisions to solve the world’s biggest challenges
Explore Our Resources
Talk To Our Team
Talk To Our Team
Discuss API access or custom work
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